The Master Plan focuses on the site potentials and capitalizes on its attributes, its’ adjacencies and its location in fulfilling the brief requirement.

Central to the Master Plan is the provision and integration of substantial open spaces, urban plazas and greenery and buildings housing various programmatic requirements to achieve a balanced and sustainable development.

The primary goal of the architectural and landscapes design in the Concept Master Plan is to provide physical definition to development, capitalizing on the corner and street front aspect to create a distinct sense of place.

The masterplan for the proposed development on the prestigious address of Jalan Ampang is forged on the concept of lifestyle urban city living within an integrated environment. Featuring the site located in the designated “International Zone” of Kuala Lumpur and in the middle of Embassy Rows as the a natural setting for this development, this masterplan proposal caters to a growing market of affluent investors (home owners), businesses, savvy shoppers and visitors.

The scheme is divided into 4 distinct zones:

1. Residential Towers
2. Office Suites Tower
3. Soho Tower
4. Lifestyle Retail & Boutique Apartment