The Bayu Puteri Masterplan is an integral part of the Iskandar Development Region and forges Johor Bahru as a new financial district and the whole region into an educational hub, medical hub, international tourism and logistics cluster. The Bayu Puteri site is highly visible and enjoys good accessibility, with the airport located only 35 mins by car, 10km away from Singapore and 5km from major shopping complexes and highways. It also enjoys excellent views both toward the south ( Singapore ) and the north ( Ponderosa Golf Course )

A major component of the master plan shall be Serviced Apartments, Hotels and Office Towers creatively integrating business and lifestyle in a desirable living environment. This comprehensive masterplan for a residential and commercial development, comprising of Riverside Promenade, a Lifestyle Retail Mall, Serviced Apartments Tower, Boutique Offices, a  Signature Office Tower and Hotel and Parking facilities on 45.63 acres of  land, known as Bayu Puteri, on a Plot Ratio of  1: 4.0 yield a GFA of10.3 million sqft.